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around the web the very...more

around the web the very best of personalised Christmas ecards, thanks to creative and technological solutions, all signed by Fiat 500. Target: online users Italian and English international versions available. Solution: 500's Way offers the chance to play with users face in a video message recordable live online, at www.fiat500.com, through user webcam. The innovation of this application is that it's a unique online system to match a video story (the 500 Christmas one, shooted in Milan as ...less

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Category: Vehicles

Tags:Backstage  500sway  Fiat  500  UGC  UserGeneratedContents  500wantsyou  MatteoRighi  Digital  Interactive  Creative  Director  2007  X-mas  Christmas  Partecipative  Participative  Partecipatory  Design  User  Community  Platform  Italia  Photocard  Videocard  Videoe-card  ARCWW  LeoBurnett  FlashMediaServer  webcam  web-cam  videostory  personalized  personalization  2.0  videocartolina  Natale  BabboNatale  Auguri  Videomessaggio  Milano 

Added: Aug. 1, 2009 (3 months, 3 weeks ago)

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