- 500s WAY - Con 500 il primo sistema di video-ecard personalizzabili con webcam
- youtube - 3:14
- esser salvata dall'utente come suoneria per il cellulare. E per chi non possiedeva una webcam era possibile inviare una foto-ecard personalizzata. 500'... more
- esser salvata dall'utente come suoneria per il cellulare. E per chi non possiedeva una webcam era possibile inviare una foto-ecard personalizzata. 500's Way è stato un progetto complesso che ha coinvolto un team dalle expertise più eterogenee, dall'esperienza pluriennale nel settore e dalle capacità di operare trasversalmente nei mondi offline/online: 51 persone coinvolte, 10 giorni di lavoro e oltre 18.000 videomessaggi spediti dagli utenti. --- 500s Way X-Mas The first video-ecard ... less
- Tags: 500sway Fiat 500 UGC UserGeneratedContents 500wantsyou MatteoRighi Digital Interactive Creative Director 2007 X-mas Christmas Partecipative Participative Partecipatory Design User Community Platform Italia Photocard Videocard Videoe-card ARCWW LeoBurnett FlashMediaServer webcam web-cam videostory personalized personalization 2.0 videocartolina Natale BabboNatale Auguri Videomessaggio
- Views: 0
- Category: Vehicles
- 500s WAY - Backstage
- youtube - 2:07
- around the web the very best of personalised Christmas ecards, thanks to creative and technological solutions, all signed by Fiat 500. Target: online u... more
- around the web the very best of personalised Christmas ecards, thanks to creative and technological solutions, all signed by Fiat 500. Target: online users Italian and English international versions available. Solution: 500's Way offers the chance to play with users face in a video message recordable live online, at www.fiat500.com, through user webcam. The innovation of this application is that it's a unique online system to match a video story (the 500 Christmas one, shooted in Milan as ... less
- Tags: Backstage 500sway Fiat 500 UGC UserGeneratedContents 500wantsyou MatteoRighi Digital Interactive Creative Director 2007 X-mas Christmas Partecipative Participative Partecipatory Design User Community Platform Italia Photocard Videocard Videoe-card ARCWW LeoBurnett FlashMediaServer webcam web-cam videostory personalized personalization 2.0 videocartolina Natale BabboNatale Auguri Videomessaggio Milano
- Views: 0
- Category: Vehicles
- 500 Wants You: the internet launch of Fiat 500 (part 2)
- youtube - 9:58
- 50 years ago a legend was born: the Fiat 500. It was to become a symbol of mobility, freedom, independence, travelling, positive thinking, love, future... more
- 50 years ago a legend was born: the Fiat 500. It was to become a symbol of mobility, freedom, independence, travelling, positive thinking, love, future, optimism. On 4th July 2007 the legend comes back. In collaboration with Leo Burnett Torino and Arc, Fiat has undertaken something unprecedented: 500 days before the launch, it started to communicate the Fiat 500 through the biggest international and interactive marketing platform ever created in the automotive sector. 500 wants you is born ... less
- Tags: 500wantsyou Fiat Fiat500 500 casehistory online onlineadv onlineadvertising Arc LeoBurnett car cinquecento italy adv advertising digital innovative internet MatteoRighi Righi Matteo creative direction digitalcreativedirection participative participativedesign co-design codesign awards adci artdirectorsclubitaliano communities community case carconfigurator bestcarconfigurator
- Views: 0
- Category: Vehicles
- 500 Wants You: the internet launch of Fiat 500 (part 1)
- youtube - 2:06
- 50 years ago a legend was born: the Fiat 500. It was to become a symbol of mobility, freedom, independence, travelling, positive thinking, love, future... more
- 50 years ago a legend was born: the Fiat 500. It was to become a symbol of mobility, freedom, independence, travelling, positive thinking, love, future, optimism. On 4th July 2007 the legend comes back. In collaboration with Leo Burnett Torino and Arc, Fiat has undertaken something unprecedented: 500 days before the launch, it started to communicate the Fiat 500 through the biggest international and interactive marketing platform ever created in the automotive sector. 500 wants you is born ... less
- Tags: 500wantsyou Fiat Fiat500 500 casehistory online onlineadv onlineadvertising Arc LeoBurnett car cinquecento italy adv advertising digital innovative internet MatteoRighi Righi Matteo creative direction digitalcreativedirection participative participativedesign co-design codesign awards adci artdirectorsclubitaliano communities community case carconfigurator bestcarconfigurator
- Views: 0
- Category: Vehicles
- 500 Air Drive Championship - come guidare la nuova 500 senza averla.
- youtube - 1:34
- il desiderio di possedere la nuova Fiat 500 e la libertà di esprimere se stessi sulla vettura nata dalla gente e per la gente. Nel rispetto dello spiri... more
- il desiderio di possedere la nuova Fiat 500 e la libertà di esprimere se stessi sulla vettura nata dalla gente e per la gente. Nel rispetto dello spirito dell'iniziativa e del prodotto, non ci sono state regole a esclusione del divieto di produrre suoni artificialmente e utilizzare l'auto - ma solo la propria voglia di esprimersi inviando il proprio video di 500 Air Drive. Il concorso ha coinvolto utenti internazionali tramite l'uso di piattaforme di social newtorking: tutti i contenuti ... less
- Tags: 500AirDrive Air Drive Fiat Participatory Partecipativo Community 500wantsyou 500 MatteoRighi Balena Bologna UGC UserGeneratedContent YouTube Contest AirGuitar Interactive Internet NewMedia Communication Advertising 2.0 3.0 2008 ADCI ADCIAwards ArtDirectorsClubItaliano
- Views: 0
- Category: Vehicles